Early adopters driving Web 2.0 explosion

November 30, 2007

The phrase “early adopter” was coined by Everett Rogers in his 1962 book, “Diffusion of InnovationsRogers said that new technology enters the marketplace in a bell-shaped curve, with a small number of people buying at the beginning, the majority purchasing somewhat later, and another minority waiting until they’re the last on the block. According to Rogers, 13.5 percent of buyers are these early adopters—the ones who dependably embrace new technology before anyone else.

The Practical Futurist- msnbc.com


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