A drink powder that packs a punch

June 8, 2007

Here’s the latest innovation in inebriation: Dutch students have developed powdered alcohol which they say can be sold legally to minors.

The punch-packing powder, called Booz2Go, is available in 7-ounce packets that cost about $2 each.

Just add water and you have a bubbly, green, lime-flavored drink with a 3 percent alcohol content.

“We are aiming for the youth market. They are really more into it because you can compare it with Bacardi-mixed drinks,” said 20-year-old Harm van Elderen.

Van Elderen and four classmates at Helicon Vocational Institute, about an hour’s drive from Amsterdam, came up with the idea as part of their final-year project.

“Because the alcohol is not in liquid form, we can sell it to people below 16,” said project member Martyn van Nierop, referring the legal age for drinking liquid alcohol in the Netherlands.

The students said companies interested in making the product commercially could avoid taxes because the alcohol was in powder form. A number of companies are interested, they said.

So parents, if your high-school senior asks for trip to the Netherlands as a graduation present, now you know why.



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